Rapper, LL Cool J is known just as much for his constant hat wearing, chiselled six pack and compulsive lip licking as he is for his music so it comes as no surprise that the rap veteran is being headhunted to represent the popular lip balm ‘chapstick’.

Brand Week magazine has reported that the deal is part of a brand extension strategy launched by Violater Artist Management for their artists such as LL and 50 Cent. "It's an obvious fit. LL has been licking his lips for 20 years," Lighty told Brand Week. "They'll get to speak to people who normally would not pick up Chapstick." In addition to his possible deal with Chapstick, the ladies love will endorse a vitamin supplement to capitalize on the popularity of his book Cool J's Platinum Body. This goes to show, if you do something long enough, your bound to get paid for it eventually so get your thinking caps on.

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